THE PREMIER GACHA EVENT OF SECOND LIFE

Since 2012, The Arcade has been one of Second Life’s most iconic shopping events, celebrated for surprise pulls, collectible sets, and a rotating roster of top creators. Quarterly rounds in March, June, September, and December run around 30 days, featuring 75–100 designers and curated collections of fashion, avatar accessories, and home decor.

More than a shopping trip, The Arcade has become a collector tradition built on discovery, quality, and the kind of excitement that keeps people coming back round after round. It’s a place where new favorites are found, collections take shape, and the community’s love for gacha culture continues to thrive.

GACHA COVERED

In Japan, gacha are coin-operated vending machines filled with random prizes. You turn the crank, and out comes a surprise, usually a collectible toy, and sometimes part of a full set. Unlike the toy machines many of us grew up with in the West, gacha prizes are not cheap throwaways. They’re well-made, often limited edition, and widely loved by collectors of all ages.

The Arcade brings gacha to a global audience through Second Life, an online world created by its users. Step inside and explore The Arcade, where a small amount of game currency lets you play virtual machines and win surprise 3D collectibles.

READY, SET, PLAY

CREATE YOUR AVATAR

This quarterly shopping event features an eclectic, ever-changing lineup of some of Second Life’s most loved creators. The result is a wide-ranging collection of fashion, decor, and playful extras that add even more personality to the Second Life experience. With hundreds of prizes to collect each round, there’s always something special waiting at The Arcade.

HAULS FOR ALL

MEET ARCHIE

Meet Archibald Gachum, The Arcade’s kind-hearted mascot, whose joyful spirit has been part of the event since day one. Though he spent years at sea, this retired fisherman now finds his fondest memories on land at The Arcade Pier. You’ll spot him throughout The Arcade’s storytelling, welcoming shoppers into the world he helped inspire. You may even spot him at the event!